Day 1: Uncovering Your Sphere of Influence

Welcome to Week 2! This week is all about tapping into the single most valuable asset you have as a new real estate agent: your Sphere of Influence (SOI). These are the people who already know, like, and trust you. Your goal isn’t to “sell” them, but to transition your relationship to include your new profession. Today, we focus on identifying everyone in your sphere. Don’t filter or judge; the goal is to create a comprehensive list. Think broadly: friends, family, current and past colleagues, neighbors, people from your gym, church, or hobbies, your doctor, your dentist, your kids’ friends’ parents. To help you brainstorm, use this “Memory Jogger” list: Who do you know from… your wedding guest list? Your holiday card list? Your phone contacts? Your social media connections? Your old yearbooks? Go through each category and write down every name that comes to mind. The goal is quantity, not quality, at this stage. We’re building the raw material for your future business. Remember, the average person knows hundreds of people. You can easily create a list of 100+ names if you dig deep.