CloseDaily — CRM, website, AI tools, marketing. From $49/mo Start Free Trial

Know What's Working.
Stop Guessing.

Track every lead from first click to closing day. CloseIQ analytics shows you exactly where your deals come from, what every lead costs, and how to double down on what works.

Lead Attribution
End to End

Track every lead from its original source all the way to closing. Know whether Zillow, Google Ads, your website, or open houses produce the most revenue — not just the most leads.

  • Auto-tag leads by source (Zillow, Realtor.com, Google, Facebook, website, sign call, open house)
  • Multi-touch attribution across channels
  • Source-to-close timeline for every deal
  • First-touch vs. last-touch reporting
  • UTM parameter tracking on all forms and landing pages
Lead Sources — Last 30 Days
+18% vs last month
Google Ads47 leads • 6 closed
Zillow38 leads • 3 closed
Your Website29 leads • 5 closed
Facebook Ads22 leads • 2 closed
Open Houses14 leads • 4 closed
Sign Calls8 leads • 3 closed

ROI Dashboard
Down to the Dollar

Stop wondering where your marketing budget goes. See cost per lead, cost per closing, and total return on investment for every source — updated in real time.

  • Cost per lead by source
  • Cost per closing by source
  • Ad spend vs. GCI (gross commission income) tracking
  • Monthly and quarterly trend analysis
  • Budget allocation recommendations based on past performance
Cost / Lead
$32
avg across all sources
Cost / Closing
$487
avg across all sources
ROI by Source
Q1 2026
Website1,240% ROI
Google Ads680% ROI
Open Houses520% ROI
Facebook Ads310% ROI
Zillow190% ROI

Pipeline Analytics
& Forecasting

See exactly where leads stall, which stages convert best, and what your pipeline is worth. Forecast next month's closings based on real conversion data — not hope.

  • Conversion rates by pipeline stage
  • Average days in each stage
  • Pipeline value and weighted forecast
  • Stalled-deal alerts and bottleneck detection
  • Close probability scoring based on historical data
Conversion Funnel
Last 90 days
New Leads
158
Contacted
114
Active
60
Under Contract
32
Closed
23
Pipeline Value
$4.2M
32 active deals
Forecast (30d)
$1.1M
8 likely closings

CloseIQ Reports
for Everyone

Comprehensive reports for solo agents, team leads, and brokerages. Export to PDF, schedule automated email reports, and share dashboards with your team or broker.

  • Agent performance scorecards
  • Team roll-up dashboards with per-agent breakdowns
  • Brokerage-wide pipeline health and GCI tracking
  • Scheduled email reports (daily, weekly, monthly)
  • PDF export for broker reviews and accountability meetings
  • Lead distribution efficiency for teams
CloseIQ Report Library
📈
Monthly Performance
Leads, closings, GCI, conversion rate, avg days to close
💰
ROI by Source
Cost per lead, cost per closing, and total ROI per channel
👥
Team Leaderboard
Per-agent production, response time, lead conversion
📊
Pipeline Forecast
Weighted pipeline value, projected closings, bottleneck alerts
📋
Brokerage Roll-Up
Office-wide GCI, agent rankings, lead pond utilization

Data-Driven Agents Close More

14.6%
Avg Lead-to-Close Rate
$32
Avg Cost per Lead
6
Lead Sources Tracked
2x
Faster Budget Decisions

Analytics Questions

CloseIQ is CloseDaily's built-in analytics engine that tracks every lead from first touch to closing. It calculates cost per lead, cost per closing, and ROI by source so you know exactly where to spend your marketing dollars. It's included in every CloseDaily plan.

Yes. CloseIQ automatically attributes every lead to its original source — Zillow, Realtor.com, Google Ads, Facebook, your website, open houses, sign calls, and more. You see cost per lead, cost per closing, and total ROI for each source, updated in real time.

Yes. Team leads and brokers get roll-up dashboards showing per-agent performance, team pipeline health, lead distribution efficiency, and brokerage-wide ROI. Individual agents see only their own data. Reports can be scheduled or exported to PDF.

Stop Guessing. Start Knowing.

Start your free 7-day trial and see exactly where your closings come from.

Start Free Trial → See Pricing