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Know Exactly
What to Say.

Word-for-word scripts for every real estate conversation. Cold calls, listing appointments, buyer consultations, objection handlers — all proven, all customizable with AI.

Scripts for Every Scenario

📞

Cold Calling

Openers, hooks, and conversation flows for circle prospecting, just-listed/just-sold, and geographic farming.

12 scripts
🏠

Expired Listings

Empathetic approaches that acknowledge frustration and position your marketing plan as the solution.

8 scripts
📖

FSBO

Value-first scripts that show FSBO sellers what they're missing without being pushy or condescending.

6 scripts
💼

Listing Presentation

Full presentation scripts from introduction to closing the listing agreement. Pricing conversations included.

5 scripts
👥

Buyer Consultation

First meeting scripts that build rapport, qualify motivation, and secure a buyer agency agreement.

4 scripts
💪

Objection Handlers

Rebuttals for every common objection: "I'm not ready," "I already have an agent," "Your commission is too high," and 30+ more.

35+ handlers
🤝

Sphere & Referral

Ask-for-the-referral scripts, check-in calls, and anniversary follow-ups that turn past clients into advocates.

8 scripts
💰

Negotiation

Price reduction conversations, multiple-offer strategies, and counter-offer scripts for both sides of the deal.

6 scripts
📧

Follow-Up

Post-showing, post-open-house, and lead re-engagement scripts for email, text, and phone.

10 scripts

Sample Script: Expired Listing Call

Expired Listing — First Call

Phone Script
🟢 Opening
You: "Hi, is this [homeowner name]? This is [your name] with [brokerage]. I know this probably isn't the best time, but I noticed your home on [street name] expired yesterday and I wanted to reach out..."

🟠 Build Rapport
You: "I'm sure that's frustrating — you put your home on the market expecting it to sell, and it didn't. Can I ask, what do you think happened?"

Them: [Let them talk — this is where you listen and build trust]

🔴 Position Value
You: "That makes sense. Here's what I've been seeing in your neighborhood — [market insight]. I have a different marketing approach that I think would work really well for your home. Would you be open to a quick 15-minute meeting so I can show you what I'd do differently?"

AI-Powered
Customization

Every script is a starting point. Cleo can customize any script to your style, market, and situation — or generate entirely new scripts on demand.

  • "Make this more casual" — instant tone adjustment
  • "Customize for luxury market" — adapts language and approach
  • "Add a section about staging" — extends any script
  • "Write me a FSBO script for condos" — generates from scratch
  • "Create 3 variations" — A/B test different approaches
🧠 Your request:
"Make the expired listing script more empathetic and add a section about my digital marketing plan"
✓ Cleo updated the script:
"I completely understand how frustrating this must be. Selling a home is a big deal, and when it doesn't go as planned, it can feel really discouraging. I'd love to show you my digital marketing approach — I use targeted Facebook and Google ads, professional photography, and AI-powered listing distribution that gets your home in front of serious buyers..."

Scripts Questions

Yes. Every script in the library is battle-tested by real agents in the field. They're based on the same frameworks used by top producers — adapted for modern real estate and refined with feedback from thousands of agents.

Absolutely. Write your own, have Cleo generate one, or modify any existing script. Save them to your personal library so they're always one click away during calls.

Yes. When you use the power dialer, your selected script displays right on the calling screen. You can assign different scripts to different call lists — expired scripts for expired lists, FSBO scripts for FSBO lists, etc.

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