CloseDaily — CRM, website, AI tools, marketing. From $49/mo Start Free Trial

Know Where Every
Lead Comes From.

Track every lead source with UTM parameters, pixel tracking, and multi-touch attribution. Stop guessing which marketing channels actually produce closings.

Automatic Source
Attribution

Every lead that enters your CRM is automatically tagged with its original source — Google Ads, Facebook, your website, Zillow, Realtor.com, open house sign-ins, sign calls, and more. No manual tagging required.

  • Auto-detects UTM parameters on every form submission
  • Tracks Facebook and Google pixel conversions
  • Attributes sign calls, open houses, and manual entries
  • Captures referring URL, landing page, and device type
  • Works across your IDX website, landing pages, and ads
📈 Lead Sources — Last 30 Days
SourceLeadsCost/LeadClosings
Google Ads42$183
Facebook Ads38$222
IDX Website27$04
Zillow15$451
Open House12$02

Multi-Touch
Attribution

Most leads don't convert on the first touch. CloseDaily tracks every interaction — the ad they clicked, the pages they viewed, the emails they opened, and the call that closed the deal — so you see the full picture.

  • First-touch and last-touch attribution models
  • Full journey timeline for every contact
  • Page view history with time-on-page
  • Email open and click tracking per contact
  • Cost per closing by channel, not just cost per lead
👤 Sarah M. — Journey
Mar 8 • Google Ad Click
Landed on 412 Oak St listing page
Mar 10 • Website Return
Viewed 5 listings, registered for alerts
Mar 14 • Email Open
Opened new listing alert, clicked 2 properties
Mar 16 • Phone Call
Booked showing for Saturday

Attribution Tracking Questions

CloseDaily auto-generates UTM links for your ads and marketing materials. Just use the built-in link builder and the tracking is automatic. If you already use UTM parameters, CloseDaily reads those too.

Yes. Leads from Zillow, Realtor.com, and other portals are automatically tagged when they arrive. Sign calls, open house registrations, and manual entries can be tagged with a source in one click.

Basic source tracking is included with every plan. Multi-touch attribution, cost-per-closing reports, and the full CloseIQ analytics suite are available on Dominate and Power Agent plans.

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