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Nurture Leads on
Autopilot.

9 pre-built drip sequences for every lead type. A visual builder for custom campaigns. AI-optimized send times. Your leads get the right message at the right time — automatically.

9 Pre-Built
Drip Sequences

Don’t write a single email from scratch. CloseDaily includes 9 proven drip sequences built specifically for real estate. Activate any drip with one click and start nurturing leads immediately.

  • New Buyer Lead — 12 emails over 45 days
  • Seller Lead — 10 emails over 30 days
  • Expired Listing — 8 emails over 21 days
  • FSBO — 8 emails over 21 days
  • Sphere of Influence — 12 emails over 12 months
  • Past Client — 6 emails over 12 months
  • Open House Follow-Up — 5 emails over 14 days
  • Just Listed / Just Sold — 4 emails over 10 days
  • Cold Re-Engage — 4 emails over 14 days
📧 Drip Sequences
👤
New Buyer Lead
12 emails • 45 days • 847 enrolled
🏠
Seller Lead
10 emails • 30 days • 412 enrolled
Active
🔥
Expired Listing
8 emails • 21 days • 156 enrolled
Active
📌
FSBO
8 emails • 21 days • 89 enrolled
Active
👥
Sphere of Influence
12 emails • 12 months • 1,204 enrolled
🎁
Past Client
12 emails • 12 months
Active
🚪
Open House Follow-Up
6 steps • 14 days • Email + SMS
Active
📣
Just Listed / Just Sold
4 emails • 7 days
Active
Cold Lead Re-Engage
5 steps • 21 days • Email + SMS
Active

Visual Sequence
Builder

Build custom drip campaigns with a drag-and-drop editor. Add emails, SMS messages, wait steps, and conditions. See the entire sequence at a glance and adjust timing with a click.

  • Drag-and-drop email, SMS, wait, and condition steps
  • Conditional branching (opened vs. didn’t open)
  • Merge tags for personalization ({first_name}, {city}, etc.)
  • HTML email editor with templates
  • Preview and test before activating
  • Clone and modify any pre-built sequence
🔨 Buyer Drip — Editor
📧
Email 1: Welcome & Introduction
"Hi {first_name}, thanks for your interest in Nashville homes..."
Wait 3 Days
AI may adjust to optimal send time
Did they open Email 1?
Yes → send value email • No → re-send with new subject
📧
Email 2: Neighborhood Guide
"Here are the top neighborhoods in Nashville for your budget..."
Wait 4 Days
💬
SMS: Quick Check-In
"Hey {first_name}, any questions about the neighborhoods I sent?"

AI-Optimized
Send Times

Not everyone opens email at the same time. CloseDaily’s AI analyzes each contact’s engagement patterns and delivers emails when they’re most likely to open, click, and respond.

  • Per-contact send time optimization
  • Learns from opens, clicks, and reply behavior
  • Weekday vs. weekend optimization
  • Time-zone aware — no 3 AM emails
  • A/B tests timing automatically and improves over time
  • Override with fixed times when needed
🤖 AI Send Time Optimization
Mon
9:15 AM
Tue
10:30 AM
Wed
8:45 AM
Thu
10:00 AM
Fri
11:15 AM
Sat
1:00 PM
Sun
4:30 PM
🤖 AI recommendation: This contact opens emails most often on Thursday mornings around 10 AM. Next drip email rescheduled from Wednesday 9 AM to Thursday 10:00 AM for higher open probability.

Performance
Tracking

See exactly how every drip sequence performs. Open rates, click rates, reply rates, and conversions — per email, per sequence, and per contact. Know what’s working and what needs a rewrite.

  • Per-email open rate, click rate, and reply rate
  • Overall drip conversion rate (lead to appointment)
  • Unsubscribe and bounce tracking
  • Contact-level engagement timeline
  • Compare performance across drip sequences
  • Weekly digest email with drip performance summary
📈 Drip Performance
New Buyer Lead Drip
42%
Open Rate
8.3%
Click Rate
3.1%
Reply Rate
12%
Conversion
Email
Opens
Clicks
Replies
1. Welcome
58%
12%
5.2%
2. Neighborhoods
45%
9.8%
2.4%
3. Market Data
41%
7.1%
1.8%
4. Home Search Tips
38%
6.5%
3.6%

Drip Campaign Tools Built for Agents

💬

SMS Drips

Add text messages to any drip sequence. Mix email and SMS for multi-channel nurture campaigns that get higher response rates.

🤖

AI Copywriting

Cleo AI writes drip emails for you. Describe the sequence and Cleo generates subject lines, body copy, and CTAs optimized for real estate.

🏷

Tag-Based Enrollment

Auto-enroll contacts in drip sequences based on tags, lead source, pipeline stage, or form submission. No manual adding needed.

🔄

Exit Conditions

Automatically remove contacts from drips when they reply, book an appointment, change pipeline stage, or meet any custom condition.

📝

Email Templates

Rich HTML email editor with pre-built templates. Add your logo, listing photos, and market data with drag-and-drop simplicity.

👥

Team Sharing

Brokers and team leads can create drip sequences and share them with the entire team. Ensure consistent messaging and brand voice.

Drip Campaign Questions

Yes, fully. Every pre-built drip is a starting point. Edit any email’s subject line, body copy, and timing. Add, remove, or reorder steps. Change wait times. Add SMS messages. The pre-built sequences save you hours of writing while giving you full control to make them your own.

Unlimited. Run as many active drip campaigns as your business needs. A contact can be enrolled in multiple drips simultaneously, and CloseDaily prevents duplicate emails by consolidating overlapping sends. There are no per-campaign or per-email fees.

Yes. Drip campaigns support both email and SMS steps. Mix and match email and text messages in a single sequence for multi-channel nurture. SMS messages use your CloseDaily phone number and include personalization merge tags just like email.

By default, when a contact replies, they are automatically removed from the drip sequence so you can have a real conversation. You can configure this behavior per drip — keep them enrolled, pause the sequence, or remove them entirely. You always get a notification when a lead replies.

Yes. When building a custom drip, click "Generate with AI" on any step and Cleo writes the email or SMS content for you. Give it the context and tone, then edit until it sounds like you.

Ready to Nurture Leads on Autopilot?

Start your free 7-day trial. Activate your first drip sequence in under 5 minutes.

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