CloseDaily — CRM, website, AI tools, marketing. From $49/mo Start Free Trial

Nurture Leads on
Autopilot.

9 pre-built drip sequences for every lead type. A visual builder for custom campaigns. AI-optimized send times. Your leads get the right message at the right time — automatically.

9 Pre-Built
Drip Sequences

Don’t write a single email from scratch. CloseDaily includes 9 proven drip sequences built specifically for real estate. Activate any drip with one click and start nurturing leads immediately.

  • New Buyer Lead — 12 emails over 45 days
  • Seller Lead — 10 emails over 30 days
  • Expired Listing — 8 emails over 21 days
  • FSBO — 8 emails over 21 days
  • Sphere of Influence — 12 emails over 12 months
  • Past Client — 6 emails over 12 months
  • Open House Follow-Up — 5 emails over 14 days
  • Just Listed / Just Sold — 4 emails over 10 days
  • Cold Re-Engage — 4 emails over 14 days
📧 Drip Sequences
👤
New Buyer Lead
12 emails • 45 days • 847 enrolled
🏠
Seller Lead
10 emails • 30 days • 412 enrolled
Active
🔥
Expired Listing
8 emails • 21 days • 156 enrolled
Active
📌
FSBO
8 emails • 21 days • 89 enrolled
Active
👥
Sphere of Influence
12 emails • 12 months • 1,204 enrolled

Visual Sequence
Builder

Build custom drip campaigns with a drag-and-drop editor. Add emails, SMS messages, wait steps, and conditions. See the entire sequence at a glance and adjust timing with a click.

  • Drag-and-drop email, SMS, wait, and condition steps
  • Conditional branching (opened vs. didn’t open)
  • Merge tags for personalization ({first_name}, {city}, etc.)
  • HTML email editor with templates
  • Preview and test before activating
  • Clone and modify any pre-built sequence
🔨 Buyer Drip — Editor
📧
Email 1: Welcome & Introduction
"Hi {first_name}, thanks for your interest in Nashville homes..."
Wait 3 Days
AI may adjust to optimal send time
Did they open Email 1?
Yes → send value email • No → re-send with new subject
📧
Email 2: Neighborhood Guide
"Here are the top neighborhoods in Nashville for your budget..."
Wait 4 Days
💬
SMS: Quick Check-In
"Hey {first_name}, any questions about the neighborhoods I sent?"

AI-Optimized
Send Times

Not everyone opens email at the same time. CloseDaily’s AI analyzes each contact’s engagement patterns and delivers emails when they’re most likely to open, click, and respond.

  • Per-contact send time optimization
  • Learns from opens, clicks, and reply behavior
  • Weekday vs. weekend optimization
  • Time-zone aware — no 3 AM emails
  • A/B tests timing automatically and improves over time
  • Override with fixed times when needed
🤖 AI Send Time Optimization
Mon
9:15 AM
Tue
10:30 AM
Wed
8:45 AM
Thu
10:00 AM
Fri
11:15 AM
Sat
1:00 PM
Sun
4:30 PM
🤖 AI recommendation: This contact opens emails most often on Thursday mornings around 10 AM. Next drip email rescheduled from Wednesday 9 AM to Thursday 10:00 AM for higher open probability.

Performance
Tracking

See exactly how every drip sequence performs. Open rates, click rates, reply rates, and conversions — per email, per sequence, and per contact. Know what’s working and what needs a rewrite.

  • Per-email open rate, click rate, and reply rate
  • Overall drip conversion rate (lead to appointment)
  • Unsubscribe and bounce tracking
  • Contact-level engagement timeline
  • Compare performance across drip sequences
  • Weekly digest email with drip performance summary
📈 Drip Performance
New Buyer Lead Drip
42%
Open Rate
8.3%
Click Rate
3.1%
Reply Rate
12%
Conversion
Email
Opens
Clicks
Replies
1. Welcome
58%
12%
5.2%
2. Neighborhoods
45%
9.8%
2.4%
3. Market Data
41%
7.1%
1.8%
4. Home Search Tips
38%
6.5%
3.6%

Drip Campaign Tools Built for Agents

💬

SMS Drips

Add text messages to any drip sequence. Mix email and SMS for multi-channel nurture campaigns that get higher response rates.

🤖

AI Copywriting

Cleo AI writes drip emails for you. Describe the sequence and Cleo generates subject lines, body copy, and CTAs optimized for real estate.

🏷

Tag-Based Enrollment

Auto-enroll contacts in drip sequences based on tags, lead source, pipeline stage, or form submission. No manual adding needed.

🔄

Exit Conditions

Automatically remove contacts from drips when they reply, book an appointment, change pipeline stage, or meet any custom condition.

📝

Email Templates

Rich HTML email editor with pre-built templates. Add your logo, listing photos, and market data with drag-and-drop simplicity.

👥

Team Sharing

Brokers and team leads can create drip sequences and share them with the entire team. Ensure consistent messaging and brand voice.

Drip Campaign Questions

Yes, fully. Every pre-built drip is a starting point. Edit any email’s subject line, body copy, and timing. Add, remove, or reorder steps. Change wait times. Add SMS messages. The pre-built sequences save you hours of writing while giving you full control to make them your own.

Unlimited. Run as many active drip campaigns as your business needs. A contact can be enrolled in multiple drips simultaneously, and CloseDaily prevents duplicate emails by consolidating overlapping sends. There are no per-campaign or per-email fees.

Yes. Drip campaigns support both email and SMS steps. Mix and match email and text messages in a single sequence for multi-channel nurture. SMS messages use your CloseDaily phone number and include personalization merge tags just like email.

By default, when a contact replies, they are automatically removed from the drip sequence so you can have a real conversation. You can configure this behavior per drip — keep them enrolled, pause the sequence, or remove them entirely. You always get a notification when a lead replies.

Ready to Nurture Leads on Autopilot?

Start your free 7-day trial. Activate your first drip sequence in under 5 minutes.

Start Free Trial → See Pricing