Google Ads and Facebook Ads Tracking
Ad Campaign Tracking
CloseDaily automatically tracks leads from your Google Ads and Facebook Ads campaigns. When someone clicks your ad and later fills out a form on your website, the system captures the full attribution chain — which campaign, ad set, keyword, and platform drove that lead — and attaches it to their CRM contact record.
How It Works
When a visitor arrives on your site from an ad, CloseDaily’s tracking script captures the UTM parameters and click IDs from the URL. This data is stored in a browser cookie (lasting 30 days) so that even if the visitor browses multiple pages before converting, the attribution is preserved. When they submit a form, the attribution data is automatically attached to their CRM contact.
What Gets Tracked
| Data Point | Source | Example |
|---|---|---|
| UTM Source | URL parameter | google, facebook, instagram |
| UTM Medium | URL parameter | cpc, paid_social, email |
| UTM Campaign | URL parameter | spring_listings_2026 |
| UTM Term | URL parameter | homes for sale austin tx |
| UTM Content | URL parameter | blue_banner_ad |
| GCLID | Auto-appended by Google Ads | Unique click identifier |
| FBCLID | Auto-appended by Facebook | Unique click identifier |
| Landing Page | Auto-detected | The first page they visited |
| Referrer | Auto-detected | The website that sent them |
| Device Type | Auto-detected | Mobile, tablet, or desktop |
Setting Up Google Ads Tracking
Google Ads automatically appends a GCLID parameter to your URLs (if auto-tagging is enabled in your Google Ads account). CloseDaily detects this and tags the lead as google_ads. For manual UTM tracking, add the parameters to your Final URL in the ad setup.
Setting Up Facebook Ads Tracking
Facebook automatically appends an FBCLID parameter. CloseDaily detects this and tags the lead as facebook_ads. For additional tracking, add UTM parameters in the “URL Parameters” field in your Facebook ad set settings:
utm_source=facebook&utm_medium=paid_social&utm_campaign={{campaign.name}}&utm_content={{ad.name}}Facebook will automatically replace the placeholders with your actual campaign and ad names.
Facebook Pixel Integration
CloseDaily supports Facebook Pixel for conversion tracking. When configured, the pixel fires a Lead event every time someone submits a form, and a CompleteRegistration event on signup. This allows Facebook to optimize your ad delivery for people most likely to convert.
Viewing Attribution in the CRM
Open any contact in your CRM and scroll to the Attribution section. You will see the full tracking data: source, medium, campaign, keyword, ad platform, landing page, and device. Use this to understand which campaigns are generating the most valuable leads.
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