Auto-assign leads by round-robin, performance, or geography. Unclaimed leads flow to ponds with claim timeouts. Built for teams that want zero leads wasted.
The simplest and fairest routing method. New leads are assigned in rotation so every agent on the team gets an equal share. Track distribution counts in real time and rebalance anytime.
Reward your top producers. Weight lead distribution so agents with higher conversion rates, faster response times, or more closings get a larger share. Adjust weights anytime as performance changes.
Route leads based on ZIP code, city, or custom area boundaries. Agents get leads in their farm area — the neighborhoods they know best. Combine with round-robin or performance routing within each zone.
When a lead isn't claimed within your timeout window, it flows to a shared pond. Any team member can grab it — first come, first served. Unclaimed leads recycle back to the top after a configurable period.
Both. Solo agents get instant push notifications and speed-to-lead alerts when new leads come in. Teams and brokerages get advanced routing rules — round-robin, weighted, geographic — plus lead ponds. You can configure routing at any time as your team grows.
Yes. Route leads based on source (Facebook, Zillow, website), budget, property type, ZIP code, or any combination. You can also set priority rules — for example, leads from Google Ads go to your top closer, while Zillow leads go round-robin.
Leads are routed within seconds of capture. The assigned agent gets an instant push notification and SMS alert. If they don't claim the lead within your configured timeout (default: 5 minutes), the lead moves to a pond or re-routes to the next agent.
Start your free 7-day trial. Lead routing included with team and brokerage plans.