CloseDaily's AI scores every lead 0-100 based on real engagement. Stop guessing who's ready to buy — let the data tell you who to call first.
Every action a lead takes earns points — viewing listings on your website, opening emails, replying to texts, saving searches, and more. The more engaged they are, the higher the score. Updated in real time.
Not all leads are created equal. CloseDaily factors in timeline, budget, location, and pre-approval status to separate the tire-kickers from the serious buyers. Demographic data boosts or tempers the behavioral score for a more accurate picture.
Set up automations that fire when a lead hits a specific score threshold. Hot leads can be auto-assigned to your best closer, trigger a push notification, start a priority drip, or create a task — all without lifting a finger.
Send push notification to assigned agent. Move to "Hot Leads" pipeline stage. Start priority follow-up drip.
Start warm buyer drip sequence. Create task: "Call within 24 hours." Add tag: warm-lead.
Move to "Long-Term Nurture" stage. Switch to monthly check-in drip. Remove from Call Now list.
Instant push notification: "James T. score jumped from 55 to 82 — call now!" Create urgent task.
Sortable list view with score trends, last activity, and one-click actions. Know your hottest leads the moment you open CloseDaily.
CloseDaily's AI combines behavioral signals (website visits, listing views, email opens, text replies, call duration, saved searches) with demographic factors (timeline, budget, location, pre-approval status) to generate a 0-100 score. Scores update in real time as leads engage.
Yes. You can adjust the weight of individual scoring factors — for example, prioritize text replies over email opens, or boost scores for leads in specific ZIP codes. The AI uses your adjustments to recalibrate all scores automatically.
CloseDaily's scoring model is trained on real estate engagement data and improves over time as it learns your conversion patterns. On average, leads scoring above 75 convert at 4x the rate of leads below 30. The more data the AI has, the more accurate it gets.
Start your free 7-day trial. AI lead scoring included with every plan.