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Q4 · Mastery

Week 50: Past Client Campaign

Year-end touchpoints, review requests, referrals.

What You'll Learn

Your past clients are your best source of future business. End the year by re-engaging them, requesting reviews, and asking for referrals.

Learning Objectives

  • Create a year-end past client campaign
  • Request reviews and testimonials
  • Ask for referrals systematically
  • Plan ongoing past client touchpoints for next year

This Week's Tasks

  • Call every past client from this year
  • Send a year-end recap and thank-you email
  • Request reviews on Google and Zillow from happy clients
  • Ask each past client for one referral
  • Set up a 12-month past client drip for next year

Practice This Week's Skills with AI

Jump into AI Practice and roleplay this week's scenarios. Get scored on your delivery and receive specific feedback to improve.

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Start Your 52-Week Journey

Every week builds on the last. Begin with Week 1 today.

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