CloseDaily — CRM, website, AI tools, marketing. From $49/mo Start Free Trial

If This Happens,
Do That.

Build visual automations that run your real estate business on autopilot. When a lead comes in, a stage changes, or a contact goes quiet — CloseDaily handles the next step automatically.

Visual Workflow
Editor

Drag and drop triggers, conditions, and actions to build any automation you can imagine. No code, no complexity — just a visual canvas that reads like a flowchart.

  • Drag-and-drop if/then builder
  • Conditional branches (yes/no paths)
  • Time delays between steps (minutes to weeks)
  • Combine multiple triggers and actions in one workflow
  • Clone and edit any workflow in seconds
  • Test mode — preview without sending live messages
New Lead Captured
Source: Website form, Zillow, or Realtor.com
📧
Send Welcome Email
Template: "Thanks for reaching out, {first_name}!"
Wait 10 Minutes
Give them time to read the email
💬
Send SMS
"Hi {first_name}, I just sent you an email with..."
📋
Create Call Task
Due: Today • Priority: High

Pre-Built Workflow
Templates

Don't start from scratch. Choose from ready-to-use workflow templates built for every stage of the real estate business. Activate in one click, customize to fit your style.

  • New lead instant response (email + SMS + task)
  • Stage change notifications and auto-tagging
  • No-response follow-up escalation
  • Birthday and anniversary auto-messages
  • Open house follow-up sequence
  • Listing status change alerts to clients
📰 Workflow Templates
New Lead Speed-to-Lead
Email + SMS + Task • 3 steps
Popular
No Response (3 Days)
Escalate → SMS + Voicemail Drop
Recommended
Stage → Under Contract
Notify lender + update tag + send client checklist
3 Actions
Birthday Auto-Text
Personalized SMS on contact birthday
Popular
Closed Deal → Review Request
Wait 7 days → ask for Google review
2 Actions

Triggers &
Actions

Mix and match from a growing library of triggers and actions. Every workflow starts with a "when" and ends with a "then" — chain as many as you need.

  • 15+ triggers across leads, pipeline, and calendar
  • 20+ actions including email, SMS, tasks, and tags
  • Conditions to filter (lead source, tag, stage, score)
  • Multi-action steps — fire several actions at once
  • Webhook triggers for external integrations
Pipeline Stage Changed
Stage moves to "Under Contract"
Is Buyer?
Check contact type = Buyer
✓ Yes
📧
Send Buyer Checklist
Inspection, appraisal, insurance
✗ No
📧
Send Seller Checklist
Repairs, staging, disclosures
🔔
Notify Lender & Title
Auto-email transaction partners

6 Workflows Every Agent Needs

🚀

Speed-to-Lead

Trigger: New lead captured

Instantly send a welcome email, follow up with an SMS 10 minutes later, and create a call task — all within the first hour of a new lead arriving.

😴

No-Response Escalation

Trigger: No reply after 3 days

If a lead hasn't responded in 3 days, auto-send a different SMS, drop a ringless voicemail, and bump the call task to high priority.

📅

Appointment Reminders

Trigger: Showing scheduled

Send a confirmation email immediately, a reminder SMS 24 hours before, and a day-of text with the property address and your phone number.

🏠

Under Contract Kickoff

Trigger: Stage → Under Contract

Notify your lender and title company, send the client a next-steps checklist, update the contact tag, and create inspection and appraisal tasks.

Post-Close Review Request

Trigger: Stage → Closed

Wait 7 days after closing, then send a personalized email asking for a Google review. If no review in 5 days, follow up with a friendly SMS.

🎂

Birthday & Anniversary

Trigger: Contact birthday / close anniversary

Auto-send a personalized text on birthdays and home purchase anniversaries. Stay top of mind with zero effort — referrals on autopilot.

Available Triggers & Actions

⚡ Triggers (When...)

📥
New Lead Captured
Any source: website, Zillow, Realtor.com, manual, CSV
🔄
Pipeline Stage Changed
Lead moves to any stage (new, contacted, active, under contract, closed)
🕛
No Response (X Days)
Contact hasn't replied to email or SMS in N days
🆕
Tag Added / Removed
Any tag change on a contact triggers the workflow
📅
Appointment Scheduled
Showing, listing presentation, or buyer consultation booked
🎂
Date Field Match
Birthday, close anniversary, or any custom date field
📖
Form Submitted
Any lead capture form, home valuation widget, or landing page
🔗
Webhook Received
External system sends data to CloseDaily via webhook URL

🎯 Actions (Then...)

📧
Send Email
Template or custom email with merge tags
💬
Send SMS
Text message from your CloseDaily number
📋
Create Task
Call, follow-up, or custom task with due date and priority
🏷
Add / Remove Tag
Auto-tag contacts for segmentation and smart lists
🔄
Move Pipeline Stage
Auto-advance or change a contact's pipeline stage
🔔
Send Notification
Push notification or in-app alert to you or a team member
👤
Assign to Agent
Route lead to a specific agent or round-robin
Wait / Delay
Pause the workflow for minutes, hours, days, or weeks

Workflow Builder Questions

No. The Workflow Builder is entirely visual — drag triggers and actions onto a canvas, draw connections, and set conditions with dropdowns. If you can use a flowchart, you can build a workflow. Plus, the pre-built templates let you get started with one click.

Unlimited. Run as many workflows simultaneously as your business needs. The system intelligently prevents duplicate actions — if two workflows try to email the same contact at the same time, CloseDaily consolidates them so your leads never get spammed.

Drip sequences are linear: step 1, wait, step 2, wait, step 3. Workflows are event-driven with branching logic: when X happens, check Y, then do Z. Use drip sequences for long-term nurture campaigns and workflows for instant, conditional automations like speed-to-lead or stage-change actions. They work together seamlessly.

Ready to Automate Your Business?

Start your free 7-day trial. Build your first workflow in under 5 minutes.

Start Free Trial → See Pricing