Articles and insights about social media & marketing for real estate agents.
Here’s the whole email. We’ll take it apart afterward, but read it first, because the format teaches better than any explanation: Subject: Franklin market check:...
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Most agents don’t have an email problem. They have a consistency problem. They send three emails in March when business is slow, nothing all summer,...
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Most “start a blog” guides are written by people selling hosting. They’ll walk you through buying a domain and picking a theme, then wave vaguely...
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The reason most agent blogs die isn’t a lack of ideas. It’s that the ideas are aimed at the wrong reader. “5 Tips for Home...
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Your Google Business Profile is the highest-return free asset in real estate marketing, and most agents treat it like a phone book entry. They claim...
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Most “real estate keywords” articles hand you 200 national head terms like “houses for sale” and wish you luck. You will never rank for those,...
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Ask ten agents what SEO is and you’ll get ten vague answers about “being on Google.” Here’s the actual definition, minus the jargon. SEO in...
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Real estate neighborhood pages are your biggest local SEO edge. Here's what to put on them, how many to build, and how to make them rank and convert.
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A practical real estate website SEO checklist: 12 things to audit, from Core Web Vitals and local pages to schema, so your site ranks and captures leads.
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Your real estate emails are useless if they land in spam. Learn the subject line formulas, body content rules, list hygiene practices, and technical setup that keep your emails in the primary inbox.
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Learn how to set up Facebook and Instagram retargeting ads that bring website visitors back and convert them into real estate clients. Pixel setup, audience building, ad templates, and a complete 30-day funnel blueprint.
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Email marketing is one of the highest-ROI channels available to real estate agents. Learn how to build drip campaigns, write newsletters people actually read, and turn your database into a consistent source of referrals and closed transactions.
Read More →The exact scripts top-producing agents use to consistently book more listing appointments.
Fill-in-the-blank business plan with income calculators, SWOT analysis, 90-day action plan, and more. Used by top-producing agents.
