About My Florida Regional MLS
My Florida Regional MLS (MFRMLS) is the name a generation of Central Florida agents knew before June 2019, when the organization became Stellar MLS. The system, the listings, and the membership carried straight over, so anyone hunting for My Florida Regional MLS IDX today is really setting up a Stellar feed. This page exists because the old name still lives in contracts, vendor menus, and muscle memory.
The MFRMLS timeline:
- Started in 1993, built by the Orlando Regional REALTOR Association and the Greater Tampa Association of REALTORS as one of the country's first regional MLSs
- Operated for years as Mid-Florida Regional MLS
- Took the My Florida Regional MLS name in 2009 to match its expansion into Southwest Florida
- Grew to 16 partner associations across Central and Southwest Florida, plus the Puerto Rico Association of REALTORS
- Was the third-largest MLS in the nation when it rebranded as Stellar MLS on June 4, 2019
Nothing about the rebrand invalidated MFRMLS-era relationships. Memberships, MLS IDs, and data agreements continued under Stellar, which is why the transition barely registered for most working agents.
Coverage area
My Florida Regional MLS served, and its successor Stellar MLS serves, agents and brokers across:
- Florida - Central and Southwest Florida, from the Orlando metro to the Gulf Coast
The historical growth map tells the coverage story:
- The 1993 core: Orlando and Tampa, including Winter Park, Altamonte Springs, and the Westshore corridor
- Pinellas and Pasco: St. Petersburg, Largo, Dunedin, and Zephyrhills
- Polk County: Lakeland, Auburndale, and East Polk communities
- The 2009-era southwest expansion: Sarasota, Bradenton, Venice, and Punta Gorda
- Lake, Sumter, and West Volusia counties: Leesburg, Clermont, and DeLand
- Okeechobee County, with Puerto Rico joining through its REALTOR association
If a market shows up in old MFRMLS paperwork, it is in Stellar's system today under the same roof.
How to get My Florida Regional MLS listings on your website
There is no separate MFRMLS pipeline anymore, and that simplifies the answer: you follow Stellar's current process under the modern name.
- Confirm your membership standing. An MFRMLS-era membership is a Stellar membership. Your association affiliation is unchanged.
- Complete Stellar's data paperwork. Stellar uses a three-party agreement signed by your broker, CloseDaily as the vendor, and the MLS itself.
- CloseDaily pulls the feed. We hold accounts on Stellar's RESO-compliant channels, MLS Grid and Bridge API among them, so the data request rides on relationships already in place.
- Go live under your own domain. CloseDaily handles mapping, display rules, and launch of search, listing pages, and alerts.
Old MFRMLS-branded IDX products and data agreements were superseded by Stellar's, so if your paperwork predates 2019, expect to refresh it rather than renew it.
CloseDaily and My Florida Regional MLS
CloseDaily supports IDX integration for My Florida Regional MLS, which today means a Stellar MLS feed under the current name. Your site gets the same Central and Southwest Florida inventory the MFRMLS name always stood for, with CRM, lead capture, and follow-up built into the same platform.
Agents who have worked these markets since the MFRMLS days know the buyer profile: out-of-state, research-driven, and shopping several cities at once. Instant response and automated nurture are what convert them, and that is the part CloseDaily automates.
CloseDaily starts at $299 per month, with a 7-day free trial (credit card required) before you commit. Feed setup runs through onboarding, typically a few business days after Stellar's paperwork clears.
Start your 7-day free trial or Book a demo to see this coverage live on your own site.
Frequently asked questions
Does CloseDaily support My Florida Regional MLS IDX?
Yes. CloseDaily supports IDX integration for My Florida Regional MLS through its present-day form, Stellar MLS. The feed carries the same Central and Southwest Florida markets, and we set it up during onboarding.
How do I add My Florida Regional MLS home search to my website?
Follow the current Stellar process: three-party data agreement, CloseDaily's feed request, then launch. We walk the technical side during onboarding, and the MFRMLS name never has to appear on a single form.
What areas does My Florida Regional MLS cover?
The MFRMLS footprint is the Stellar footprint: Orlando, Tampa Bay, Polk County, the Sarasota-to-Punta Gorda Gulf Coast, Lake and Sumter counties, West Volusia, Okeechobee, and Puerto Rico through its member association.
How long does My Florida Regional MLS IDX setup take?
The same as any Stellar setup, since it is one system. Signatures on the three-party agreement set the pace, and CloseDaily wraps its work within a few business days once the feed is granted.
Is MFRMLS still active?
The organization is fully active, just under the Stellar MLS name it adopted in June 2019. Memberships, data, and coverage never lapsed, and the Stellar MLS page covers the current organization in detail.
My IDX paperwork says MFRMLS. Do I need to redo it?
Agreements from before the 2019 rebrand were superseded by Stellar's current data agreements, so a fresh three-party agreement is the normal path. CloseDaily can confirm with Stellar's data team what your existing documents still cover.
Related MLS coverage
- Stellar MLS - Florida
- MIAMI Association of REALTORS - Florida
- Beaches MLS - Florida
- RealMLS - Florida
- Brevard MLS - Florida
My Florida Regional MLS is a trademark of its respective owner. CloseDaily is an independent IDX and CRM provider. CloseDaily is not affiliated with, endorsed by, or sponsored by My Florida Regional MLS or its parent organization.