Week 37: Brand Building

Your personal brand is what people say about you when you're not in the room. Build a brand that attracts your ideal clients.

Learning Objectives

• ✓Define your brand identity and positioning
• ✓Create consistent visual and verbal branding
• ✓Differentiate yourself in a crowded market
• ✓Build brand recognition through content and community

• Write your brand positioning statement
• Audit your online presence for brand consistency
• Create branded templates for social media
• Ask 5 past clients to describe you in 3 words
• Identify your unique differentiator and build content around it