CloseDaily — CRM, website, AI tools, marketing. From $49/mo Start Free Trial
52-Week Curriculum
Q2 · Skill Building

Week 15: Pricing Strategy

CMAs, market positioning, and pricing conversations.

Start Free Trial → View Full Curriculum
Overview

What You'll Learn

Overpricing kills deals. Underpricing leaves money on the table. Master the art and science of pricing homes correctly.

Learning Objectives

  • ✓Create accurate comparative market analyses
  • ✓Communicate pricing strategy to sellers
  • ✓Handle 'but Zillow says' objections
  • ✓Adjust pricing strategy based on market conditions
Action Items

This Week's Tasks

  • Run CMAs on 3 active listings in your market
  • Practice the pricing conversation script with AI Practice
  • Study absorption rates in your target neighborhoods
  • Prepare a pricing strategy one-sheet for your next listing
  • Review 5 recently expired listings and analyze pricing mistakes

Practice This Week's Skills with AI

Jump into AI Practice and roleplay this week's scenarios. Get scored on your delivery and receive specific feedback to improve.

Try AI Practice →
← Week 14 All 52 Weeks Week 16 →

Start Your 52-Week Journey

Every week builds on the last. Begin with Week 1 today.

Start Free Trial → See Pricing