Week 29: Event Marketing

Events build relationships at scale. From client appreciation parties to community sponsorships, learn to create memorable experiences.

Learning Objectives

• ✓Plan client appreciation events
• ✓Sponsor and participate in community events
• ✓Capture leads at every event
• ✓Follow up effectively after events

• Plan a client appreciation event for next month
• Research 3 local community events to sponsor
• Create an event promotion plan (email, social, text)
• Prepare event materials (name tags, sign-in sheets, giveaways)
• Budget your event marketing spend for the quarter